The Reader for November 22, 2011

Business and Marketing

UX as an effective marketing tool | Boagworld
Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins. However, this approach requires big budgets and years of trial and error.

5 Unusual Ways to Become a Better Speaker |
You’ve been asked to speak at an important event. It’s a great opportunity and you should be thrilled—but since you rarely speak, especially in a formal setting, all you can think about is bombing.

8 Content Marketing Initiatives To Seriously Consider for 2012
I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you. Odds are, all of these won’t work for you, but I guarantee that at least one could make a major impact on your business for 2012.

Web and content design

The whole web is confused by mobile | Boagworld
App, web app, native app, mobile site, mobile app, adaptive design, reactive design, responsive design. What!?! There seems to be a lot of confusion out there. What do all of these seemingly interchangeable terms mean for me?

This post won’t take long to read | Mark Boulton
I’m seeing this small bit of meta-data associated with more and more blog posts. Just next to the post title, designed to help me make a judgement as to whether to read it, not read it, or read it later on using Instapaper or something.
I’ve got a problem with them. They’re trying to answer a question I don’t have.

Build a Killer Website: 19 Dos and Don’ts |
I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?”


One Per Cent: Electronic contact lens displays pixels on the eyes
The future of augmented-reality technology is here – as long as you’re a rabbit. Bioengineers have placed the first contact lenses containing electronic displays into the eyes of rabbits as a first step on the way to proving they are safe for humans. The bunnies suffered no ill effects, the researchers say.

Coalpuccino: Foamy Carbon Could Revolutionize Batteries | Co.Exist: World changing ideas and innovation
Rechargeable batteries have done a lot to reduce the wasteful and chemically nasty disposal of single-use batteries, but there’s still scope for improving how useful they are—which would further reduce their environmental burden. Which is where, with a sweet irony because carbon by-products tend to be environmental criminals, an unusual type of carbon may change battery tech for the better.

Nvidia Demos Ice Cream Sandwich on Transformer Prime Tablet | Android 4.0
Nvidia released a promotional video of Ice Cream Sandwich running on an Asus Transformer Prime tablet, powered by quad-core Tegra 3. The demo highlights various new features offered by Ice Cream Sandwich, including a seamless transition swipe between the apps and widgets menu and the ability to drag and drop icons onto one another to create a folder.


In Simulation: Thrustmaster HOTAS Warthog flightstick and throttle | PC Gamer
“Always use the right tool for the job.” Sage advice from my father many years ago, but his words rang especially true this past month when I finally got my paws on Thrustmaster’s latest HOTAS Warthog A-10C flightstick and throttle.

Batman: Arkham City on PC is the version Gotham needs (and you deserve)
You can boast about the 3D effects on a game; that’s normal. Or you can be so proud of the 3D effects on a game that you overnight a gaming writer a 3D monitor so he can see them in person. That’s what NVIDIA did…