The Reader for November 23, 2011

Business and Marketing

5 Tips for Managing Social Media Campaigns across Multiple Languages | Search Engine Journal
There’s no need to bang the drum for the benefits of social media marketing in allowing a business to directly connect to an audience and delivering remarkable return on investment. So, instead of restricting yourself to a monolingual social media presence, why not expand it globally when you can do so at the click of a button?

MailChimp’s Style Guide Is Corporate Communication Done Right | Co. Design
The soul-deadening power of these manuals goes double–they’re a creative straitjacket, and they’re horribly, horribly boring. So it’s with something approaching awe that I came across, the style guide for MailChimp’s internal copywriters: It’s a humanely designed interactive experience that’s actually kinda fun to read.

The Effects of Fresh Content on Small Business SEO | Social Media Today
Most consumers turn to Google or some other search engine to find products they are looking for, and with Google’s push toward fresh content, only those businesses with new content make the cut to get on the first page. This becomes a real challenge for some really high quality but small businesses out there.

7 Ways to Use Social Media to Drive Marketing Campaigns « Sysomos Blog
In particular, social media monitoring and analytics can be effective ways to monitor the success of an online and off-line marketing campaign to give brands the insight to make on-the-fly tactical tweaks that can have a major impact.
So what are the keys to having a marketing campaign supported by social media?

Web design and development

Scalable and Modular Architecture for CSS
SMACSS (pronounced “smacks”) is more style guide than rigid framework. There’s no library within here for you to download or install. SMACSS is a way to examine your design process and as a way to fit those rigid frameworks into a flexible thought process. It’s an attempt to document a consistent approach to site development when using CSS.


Spectrum Clash Builds Around Bionic Implants | PCWorld
The battle over scarce radio spectrum that has embroiled the mobile broadband world even extends to a little-known type of wireless network that promises to reconnect the human nervous system with paralyzed limbs.


Alzheimer’s damage reversed by deep brain stimulation – health – 23 November 2011 – New Scientist
BRAIN shrinkage in people with Alzheimer’s disease can be reversed in some cases – by jolting the degenerating tissue with electrical impulses. Moreover, doing so reduces the cognitive decline associated with the disease.