Quick! Kill it before it kills you!
If the content is good, it conveys the right messages, and helps boost online presence, traffic and conversion rates.
The client gets an attractive ROI, the designer is labeled a hero, and referrals flow.
If the content misses the mark, it can damage or even destroy the website, and all that time and effort (not to mention credibility) goes down the toilet.
So here’s an outline of common web copy culprits that kill websites, and how to spot and avoid them. How to Spot and Avoid Web Copy that Kills Websites | Webdesigner Depot